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16 June 2022 | Preventative Health, Early Detection, Health

Prenuvo pioneering movement in proactive health

the story behind prenuvo

Prenuvo has been leading proactive health with whole-body imaging for over a decade. Our mission is to transform the medical paradigm from reactive to proactive. The current healthcare system in many developed countries is reactive - we are taught to only seek medical attention when there is a problem. While this may seem like a sound approach, the system was not designed to help prevent the onset of diseases but rather to diagnose and treat illness.

It’s time to start adopting a proactive mindset to health, to start encouraging patients to take control of their health, allowing physicians to work together to address health problems before they advance. We have seen early detection playing a key role in achieving better health outcomes and greater life expectancy. We at Prenuvo strive to pioneer this shift in the medical paradigm to help people live happier, healthier lives by establishing health screening as part of people’s routine medical check-up to gain a baseline profile of their health. That way, we can hone in on the diagnostic capabilities of proactive healthcare.

In fact, Prenuvo was founded following a deeply tragic loss of a young woman whose life could have been saved by a Prenuvo scan. Our team works every day to honor her memory and change the healthcare paradigm for others.

Prenuvo’s Founding Story

The story of Prenuvo starts with a woman named Reenu, a childhood friend of founding radiologist Dr. Raj Attariwala. A vibrant woman and mother of four beautiful children, Reenu is the reason we do what we do. At just 36 years of age, Reenu was diagnosed with stage 4 metastatic colon cancer. She fought hard to beat the odds, but lost her battle a year later. Prior to her diagnosis, she’d noted tiredness to her doctor on several visits and was told not to worry.

Knowing her story could have had a different outcome if she had the information she needed sooner, Dr. Attariwala and his family were driven to ensure that others do not suffer the same fate. In her honor, Prenuvo was born, with the ‘renu’ in Prenuvo named after Reenu.

What is Proactive Health?

Proactive health is not a new concept. We see this successfully implemented within dental care; most children are taught at an early age about the importance of taking care of their teeth. Brushing your teeth and flossing your gums is not aimed at treating cavities of gum disease, but rather to prevent them from occurring. So why don’t we apply this same mindset to the health of the rest of our body?

Proactive health initiatives encourage patients to take their health in their own hands, allowing physicians to work together with patients to address health problems before they advance. Oftentimes, the subtle changes or stresses are lifestyle habits, emotional distress, poor dietary habits, lack of exercise and prolonged postures that lead individuals down the path of not feeling well. Over a long period of time, this could lead to injury, illness or disease in the future.

For example, an individual who works in an office will likely be in a prolonged seated posture for 6-8 hours a day. While they may not feel any discomfort with their office activities, being in a prolonged seated posture for hours a day, multiple times per week, continuously throughout years can cause more harm than expected. This is because, underneath the surface, the stresses and strains are gradually building up in the body. In our current reactive health system, most people will not address these stressors or strains until it has further aggravated to which is often too late - the damage has already been done.

Proactive healthcare can help patients improve their health through lifestyle changes, rather than drastic interventions. Adding simple changes such as getting up from your desk every hour can help address health problems that are building up underneath the surface, which do not exhibit noticeable symptoms. In addition, proactive healthcare benefits the health system by avoiding expenses associated with high-risk conditions, such as spending multiple days in the ICU or needing emergency surgery.

Why Get a Preventative MRI Screening?

At Prenuvo, we are passionate about helping people live happier, healthier lives. We encourage people to start adopting a proactive approach to their healthcare and feel empowered to advocate for their own health. Incorporating whole-body MRI scans into your annual medical routine can help provide a comprehensive baseline health profile which you can use to monitor changes over time. Having a lack of symptoms may not necessarily mean that you’re perfectly healthy. Speak to our team today about how a Prenuvo scan can provide insights into the state of your health, so you can make better-informed choices that can help you have a happier, healthier life.


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